VG Jayachandran, CEO of Tour Designers, says product development and research must be the main functions of the State tourism department, not marketing. At present, in the name of marketing, millions are spent which never hit the target, he says. Any organisation, which doesn’t have the participation of all stakeholders, will not find a place […]
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Old Wine in Used Bottles: Jayachandran slams tourism associations that fail to consult stakeholders
