Tourism chief slams ‘unforgivable’ sign dismissing holidaymakers

A key figure in the Cornish tourism industry has condemned an “unforgivable” sign that appeared on a bridge over a major road telling motorists to leave the area on Saturday (July 4).

The weekend saw hundreds of cars on roads throughout the South West as holiday-makers began to flood back down to the region after lockdown measures were further eased on what was dubbed ‘Super Saturday’.

However, some people took exception to the influx of tourists to the region, with some taking to a bridge over the A30 at Bodmin to make their feelings known.

Pictures showed what appeared to be a sign being held by three people, telling people entering the South West to “turn around and f*** off” being displayed to motorists.

Tourism chief Malcolm Bell has described the incident as ‘unforgivable’.

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The chief executive of Visit Cornwall told Cornwall Live : “I don’t like to see signs like the one we saw on the A30 yesterday. It is being offensive to a large group of people.

“I find it unforgivable. It’s accusing people before they even arrive.”

Meanwhile, in Dawlish in Devon, a man dressed as the Grim Reaper who was holding a “Welcome holidaymakers” sign greeted the incoming visitors yesterday afternoon, before two men challenged him and confiscated his sign.

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The incidents were not reflective of the general mood in the region, as Devon and Cornwall welcomed visitors back with open arms on day one of a major boost to the West Country’s economy.

“We are battling to save thousands of jobs,” Mr Bell added. “Let’s welcome our customers, who will share their money to keep Cornish people in jobs.”

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