For over 30 years, we have conducted research on the economic impact of Travel & Tourism in 185 countries and issues such as overcrowding, taxation, policy making and many others. We work to raise awareness with Governments of the importance of the Travel & Tourism sector as one of the world’s largest economic sectors, supporting one in 10 jobs (330 million) worldwide, and generating 10.3% of global GDP.
As a non-profit membership-based organisation, our members and partners are the core to our organisation. With over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from all geographies and industries, they enable us to carry out the important research that helps showcase the importance of, as well as how to sustainably grow, the sector.
During the COVID-19 pandemic, we have been working collaboratively round the clock with Governments, our members, and other associations to restart the Travel & Tourism sector safely.